How Big Is PBA Imaging on ESPN?

Bowling fans of the PBA have questioned whether or not the tour has real impact on television.

The following report proves what’s going up for the PBA targeting Bill O’Neill’s win in the U.S. Open last weekend.

PBA Deputy Commission Tom Clark should be a happy man today!

Lumber Liquidators Bowls Over the Competition at the PBA United States Open with $100,000 in Media Value

Philadelphia, PA March 1, 2010 - With the largest field of any tournament in the Professional Bowler’s Association (PBA) season, Bill O’Neil reigned supreme taking home his first major championship.

However, one other winner on Sunday was the PBA title sponsor, Lumber Liquidators.  According to Front Row Analytics, Lumber Liquidators received $104,333 in media value through signage, uniform logos and verbal mentions in a total of 111 sequences.

Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.

“The popularity of bowling is evident as it now has one of the highest participation rates in the United States.  The PBA can provide so many great opportunities for sponsors to gain value—whether it be signage or logos on the bowling balls, lanes and shirts.  Lumber Liquidators has done a superb job aligning itself with a well-respected sports entity,” said Eric Smallwood, VP of Project Management for Front Row Marketing Services.

Next week, the PBA travels to Columbus, OH for the Etonic Don Johnson Eliminator.  Final round action can be seen live on Sunday, March 7 at 2 PM EST on ESPN-TV.

Bowlers can have tough days on the lanes, but regardless of whether the pins are falling or not, Lumber Liquidators will continue to increase its brand awareness and add valuable media exposure as bowling fans tune in on Sundays to watch the Lumber Liquidators PBA Tour.

For other media evaluation success stories, check out frontrow-marketing.com.